What they are, what they cost

Cyclebar Easton offers stationary bike workouts.

The Columbus area is seeing a boom in boutique fitness centers that focus on specialized classes instead of weight racks.

Companies such as Orangetheory Fitness, Pure Barre and Cyclebar cater to customers who don’t mind paying a bit more to work out with others.

Such studio-based classes have been growing in popularity, said Pam Kufahl, director of content at the fitness market research group Club Industry, and Andrew Fawcett, president of Columbus Fitness Consultants.

Kufahl said millennials and older customers are driving the trend, while Gen Z is more interested in strength training.

“What I do see from the younger generation … they have a desire to be proactive about their health and seek alternative ways of fixing their problems,” Fawcett said. “I have seen that push them into fitness more in the last 10 years .”

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