Author: Eric Walz
Leading computing hardware and semiconductor developers including Qualcomm Technologies Inc, NVIDIA, Intel Corp and Advanced Micro Devices, Inc (AMD), continue to expand into the automotive space as modern vehicles are becoming more like connected smartphones powered by software that can be updated over the air.
That latest partnership is from Silicon Valley-based chipmaker AMD and mobility tech startup ECARX, a company backed by automaker Zhejiang Geely Holding Group (Geely), which is the parent company of Volvo Cars.
AMD and ECARX will work together on an in-vehicle computing platform for next-generation electric vehicles (EVs), expected to be in mass production for global rollout in late 2023.
ECARX was founded in 2017 by two auto industry entrepreneurs, Chairman and CEO Ziyu Shen and Eric Li (Li Shufu), who is also the founder and chairman of Geely, one of the world’s biggest automotive groups. Sweden’s Volvo Cars, Geely holds ownership interest in Lotus, Lynk & Co and electric brand Polestar.
ECARX develops technologies related to chips, smart cockpit, intelligent driving, high-definition maps, big data and the internet of vehicles. The company’s core products include infotainment head units (IHU), digital cockpits, vehicle chip-set solutions, a core operating system and integrated software stack. ECARX is also developing a full-stack automotive computing platform.
The ECARX automotive digital cockpit will be the first in-vehicle platform to be offered with AMD’s powerful Ryzen Embedded V2000 processors and AMD Radeon RX 6000 Series GPUs paired with hardware and software developed by ECARX.
Over the past three years, ECARX’s technology has been integrated into more than 3.2 million vehicles worldwide, according to the company.
AMD’s Ryzen Embedded V2000 Series processors are the second generation designed for automotive in-vehicle infotainment and instrument panel displays and miniPC systems. and seven GPU compute units.
According to AMD, a single AMD Ryzen Embedded V2000 Series processor provides up to 30% better CPU performance and up to 40% better graphics performance over the previous generation.
The AMD hardware will offer immersive visual graphics and 3D rendering capabilities. The AMD-powered ECARX digital cockpit will launch with a driver information mode, heads-up display (HUD), rear seat entertainment, multiple vehicle display screens, multi-zone voice recognition , high-end gaming and a full 3D graphical user experience. These types of immersive 3D automotive cockpits will be used in the next generation of software-based EVs that support OTA updates.
“As car companies seek to deliver immersive experiences and intelligent features for their next-generation electric vehicles, the AMD-powered ECARX digital cockpit will address these needs for the global automotive market,” said Rajneesh Gaur, corporate vice president and general manager, Embedded Business, AMD. “We are excited to work with ECARX as our first strategic ecosystem partner in China for the digital cockpit using our Ryzen Embedded V2000 processors and Radeon RX 6000 Series GPUs.”
For computer hardware and semiconductor manufacturers like AMD, NVIDIA and Intel, the evolving auto industry creates new business opportunities.
The adoption of EVs is now a key underlying factor for growth in the automotive semiconductor market, which is expected to grow at a CAGR of 31% over 2021 – 2026, according to Asif Anwar, executive director, PBCS and EVS at Strategy Analytics.
“The EV revolution is here, with next-generation EV platforms at the leading edge of domain- and zonal-based architecture driving adoption of the digital cockpit, ADAS and the connected vehicle,” said Anwar.
AMD’s rival NVIDIA is also making inroads into the auto industry with a major collaboration with Mercedes-Benz. In June 2020, Mercedes-Benz announced a partnership with NVIDIA that will give future customers owners the ability to add new software to their vehicles, keeping them always up to date with new features. The updates will include software that supports higher levels of automated driving.
Mercedes Benz is developing an entirely new software-based architecture that supports over-the-air updates for its next generation vehicle fleet using NVIDIA’s AI-powered DRIVE platform. eventually rolling out to the entire Mercedes-Benz fleet globally.
By working together, the two companies plan to develop one of the most sophisticated and advanced computing architectures ever deployed in the auto industry.
ECARX is also planning to launch an IPO later this year in the US In May, the company announced its plans to go public through a proposed merger with San Francisco-based COVA Acquisition Corp. (COVA). fourth quarter of this year. Upon completion of the business combination, shares of ECARX will trade on Nasdaq under the ticker symbol “ECX”.
In February, AMD completed its previously announced acquisition of semiconductor company Xilinx Inc for $50 billion in an all-stock transaction. SoC) products.
The acquisition increases AMD’s total addressable market from $80 billion to $135 billion, which includes both the computing processing market and automotive space.
The deal to Acquire Xilinx was originally valued at $35 billion, but AMD’s rising stock price pushed up the transaction price.
Former Xilinx CEO Victor Peng now serves as President of the Adaptive and Embedded Computing Group at AMD.