next edition G2E Las VegasThe first full face-to-face meeting since the pandemic will mark the long-awaited return to the golden days of this important congress. Scheduled to be held at the Venice Expo exhibition center on October 10-13, Las Vegas is poised to once again bring the global gaming industry together in a time of industry recovery. Among the participating companies Inspirational Entertainment.
Therefore, less than two weeks before the event, yogonet Spoke with the COO and the president of the company Brooks-Pierce, He not only shared Inspired’s exhibition plan for the event, but also talked about its roadmap for the rest of the year.
What will be the main innovations, products and solutions that Inspired Entertainment will present and focus on at G2E this year?
We will be presenting a diverse portfolio of new iGaming content and our portfolio of high-performance games of over 200 titles.; new promotional tools; new themes taking advantage of our highly efficient Big Bonus and Big Spin Bonus free spins mechanics; and a robust omnichannel content set that allows gamers to experience proven content across multiple categories.
main brand licensesLike Space Invaders, it will appear on iGaming and Gaming products and Virtual Sports licensed by the NFL Alumni Association and Major League Baseball Players Alumni Association. We will show a new cabinet for our gaming machines, It was received very positively in the UK, our key market. We’ll also be showing some never-before-seen products., so people will have to come to our booth to see for themselves.
Since the beginning of 2022, Inspired has expanded its reach in the United States by launching its content in Pennsylvania, Connecticut, Michigan. Can you share some updates on this as well as the progress made since these versions?
Inspired entered the North American market in late 2018. Unlike the others, we just had room to expand and that’s what happened. especially considering the level of interest in our products and company with our virtual and interactive games for the last two years, we hope to grow even more, adding new US markets and more customers.
In North America, our games are currently available in New Jersey, Michigan, Pennsylvania, Connecticut, Ontario and Quebec. In the last quarter alone, we started working with seven carriers in Ontario and Rush Street in Pennsylvania and We expect several additional launches in these new jurisdictions before the end of 2022. The growth potential is enormous.
In August, the company said growth was driven by the company’s online business, saying total revenue in the second quarter reached $71.3 million, up 72% from $41.5 million in the same period last year. How would you evaluate the overall performance of the company in the first half of the year?
Our online business has gained significant momentum over the past two and a half years, with the company’s interactive revenue growing 180% year over year from 2020 to 2021. We increased the number of games on demand; we enter new markets and partner with new customers; we create industry-leading mechanics; we’ve expanded our interactive RGS collector portfolio; and we also made our games public through direct integration.
We see the result of all these steps especially in North America, which is growing rapidly and has become our second largest market in the interactive segment.has a lot of growth potential yet to be developed. Continuing to expand our reach and create great games is the main focus of this part of the business.
The company’s online business, which includes virtual and interactive sports segments, provided most of the growth. What will you connect it to?
The growth of our interactive business, Virtual Sports and iGaming have been a great driving force for us. They now represent over 50% of our company’s EBITDA and are growing significantly. We were largely a retail and server-based gaming machine company, and now our business is much more diverse, both product-wise and geographically; but our core strength and focus on content has remained constant and drives us forward every day.
I think distributed gaming, iGaming, iLottery and virtual sports position us very well on how we think the industry will grow, and we plan to be at the forefront of innovation to power our customers.
In the first half of the year, we saw Inspired sign major contracts and extensions. William Hill, green king Y Mitchells / Butlers. Moreover, DC Lottery It was the second lottery to launch Inspired Virtual Sports in North America, both retail and online. What does this type of partnership represent for Inspired?
The biggest compliment our customers can give us is a demand for more business, so contract extensions with big players like William Hill and Greene King are testament to the value Inspired and our products provide. We want to build on these partnerships with games that excite their players and keep them coming back.
this Pennsylvania State Lottery It was the first major North American lottery to release our Virtual Sports content at more than 9,000 retail locations statewide, and DC followed suit with retail and online sales.
Seeing the success of these products, many other US lotteries and casinos have called us to discuss launching similar products in their stores, casinos, sportsbooks and interactive platforms.
US retailers see our products as an opportunity to expand their player baseas a complementary product to sports betting and as a way to add new content with a dynamic new revenue growth opportunity.
What are your expectations for the rest of 2022? Do you plan to launch new products for a specific market in the coming months?
We expect further growth in the coming months, but I cannot give you details on the timing; After all, we are already in the fourth quarter of the year. We will expand into new markets in North America and see opportunities for our interactive businesses around the world. Including expansion into regulated markets in Latin America, Eastern Europe and Asia Pacific. We also believe we still have organic growth opportunities in key markets such as: England, Greece, Italy and the Netherlands, and we design special products for these markets.
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