Entertainment Gaming Show celebrates 20 years

Entertainment Gaming Show celebrates 20 years

In its twentieth edition on November 4, 5 and 6, EGS expands into disruptive areas of the industry: PC gaming, Esports, VR/AR gaming, indie games, creatives, retro gaming and more.

Mexico, with 65.9 million players (CIU), is part of a selected Top 10 group of countries that generate the most profits for the video game industry. By 2024, the global industry is expected to be worth more than $200 billion.

By the end of 2022, the annual revenue of the gaming industry in Mexico is estimated to reach 41,172.3 million pesos, a growth of 2% compared to 2021.

More than 60 years after OXO, it is considered the first video game between a person and a machine developed at Cambridge University, and 20 years after EGS, an event that is considered an essential piece as a meeting point for culture. player In Mexico, video games have become one of the economic activities that will play a leading role in immersive technologies over the next 20 years.

“For 20 years we have witnessed an accelerated transformation of what the industry is today. this the game goes beyond a console, the ways they play today are diverse and changing, but even more so, game lifestyle more alive than ever between different generations players “In Mexico and around the world,” said Jorge Lizárraga, co-founder of EGS and CEO Gaming Partners.

Today, video games make up one of the largest industries on the planet, above other industries like music or movies. In Mexico alone, the way they consume video games is very different from when they started massing in the ’80s. boom “small machines” or “Arcadian”.

Some kind of industry in Latin America in 2002 “Big Bang” and one of the reasons for this start was the realization of the first EGS in May of that year, which brought together more than 30,000 people and set the stage for the launch of the first Xbox console in the Mexican market. A major breaking point in the market is driving video game sales to never-before-seen levels in the country.

From 2003 to 2011, EGS focused on promoting the sector, attracting more and more brands each year, proving itself as the “big showcase” of the Latin American market. players, always eager for more consoles and new games. During this period, global video game companies strengthened their distribution channels in the region.

The COVID-19 pandemic has had a negative impact on the face-to-face entertainment industries, but hasn’t stopped their growth when it comes to video games. industry in 2021 play a game reported $180 billion globally and is expected to be worth more than $200 billion by 2024.

And the Mexican market?

According to CIU (Competitive Intelligence Unit), the annual income of the market industry play a game It will reach 41,172.3 million pesos in the country by the end of 2022, which means a significant growth of 5.2% compared to 2021.

Market player In Mexico, it is part of the 10 most important markets in the world, with 65.9 million players, an increase of 2.8% from 2021. This represents 56.5% of the country’s population aged 6 and over at the end of 2022.

How is the market distributed? 79.8% are casual gamers playing on their smartphones, 20.5% on consoles, 6.7% on PCs and 6.2% on tablets.

Mexico has ceased to be just a pillar of consumption and is now positioning itself as the protagonist of the wave of professionalization in the software development division and esports tournaments. compete: 9.9% of the total base players Mexicans declare that they are competing in a video game tournament.

Where are we going?

In this context, hand in hand Gaming Partners and original co-founders Mario Valle and Jorge Lizárraga, EGS is bringing back this 2022 under its new identity for its twentieth edition. Entertainment Game Show rebirth edition (rebirth in slang player is synonymous with revivea new one when the player returns to the field of play. life).

The EGS universe expands to cover more sectors of the interactive entertainment world, opening up spaces for video games across all platforms and providing a leading space for trends like: VR and AR in games, esports (an industry growing at an annual rate of 8% in Mexico) is building bridges for the inclusion of independent video games from all over the world, without neglecting the big phenomenon user-generated contentAs well as removing content from platforms like Twitch, YouTube, and TikTok.

According to CIU, the target audience of the content play a game Very large in Mexico: 23.1% playersi.e. 15.2 million people watch private channels where professional or casual players play or talk about Industry related topics,

It is also an international event. According to Mario Valle, CEO of Altered Ventures: “This EGS wants to be something that has never existed before, there has never been an event with such an international developer presence from the independent scene, Spain, Denmark, Germany, France, Belgium, even South Africa. and of course… with a great presence from all corners of Latin America, Brazil and of course many Mexican developers”.

Valle also indie game It is booming as it grows at rates of 4% per year and up to 10% in some regions. He also noted that the segment mobile game already represents market share 53% of the entire global video game market and this industry is estimated to close 2022 with $103 billion.

He also emphasized that there is a world of opportunities for entrepreneurs and startups, especially in their segment. VR gamegrew 29 percent last year.

“If the industry has changed, why not EGS? rebirth We’re shifting the industry’s focus to the heroes of multiple experiences”, concluded Lizárraga.

EGS is back in Mexico after a 4 year hiatus to celebrate its 20th anniversary of its founding and there is a lot of enthusiasm and nostalgia from people who experienced the first EGS when they were young and are now so excited to bring their son, daughter or nephew and nephew. . to live this experience.

Follow the conversation: Facebook: EGSMexico, Twitter and Instagram: EGS_Mexico

#Entertainment #Gaming #Show #celebrates #years

Leave a Reply

Your email address will not be published. Required fields are marked *