I tried virtual reality in a moving car with Holoride and Audi

I tried virtual reality in a moving car with Holoride and Audi

Holoride means taking a step towards this phygital philosophy that is so popular as a concept to show what sometimes seems like a pure style exercise, others today maybe just nerds, the natural evolution of a trend ready to go mass tomorrow.

Context is the context of Futureshots Festival ’22. Organized by H-Farm it was born as a startup incubator, developed as a consulting firm and today is (also) a campus that welcomes students of all ages, from the youngest to the university, not forgetting the graduate masters.

The model is the American model: a campus with dormitories and services, many open spaces, sports and leisure facilities, and education based on new technologies, digital and always-available application, to instantly connect people with students. always looking for new talents.


Born as a spin-off of Audi and headquartered in Munich, the company combines the worlds of automobile, gaming, crypto and technology with a particular focus. virtual reality and immersive experiences.

It may seem counterintuitive to associate VR with a car because both can make you sick: statisticallyactually, 30% of people suffer from motion sickness; about a third of them start to feel the first symptoms 5/10 minutes after they start typing on their cell phone or reading something on the screen from a moving car.

Virtual reality is not digestible for everyone, and it’s a matter of preparation. Precisely for this reason, imagining virtual reality in a car may be absurd, in reality a test of Holoride’s technology has shown: You can enjoy VR experiences without being affected by the effects of car movement..

Holoride is a virtual reality platform that always knows where it is, in what context it is traveling, and “predicts” future movements. Positioning is synchronized using map data, GPS location, the car’s sensors, and the VR viewer’s sensors. By integrating all this data, e creating a virtual environment that “moves” with the carVR transforms from a traumatic experience into something that feels natural.

There are sensors on the hardware side, and most of the work on the software side is done by those who design the interface and games. Gods watching a trailer on Netflix small bright spots in the background, not so invasive, they give me back the sense of speed synchronized with that of the car. a virtual platform a small observation point in the center with a “fence” separating me from virtual space, will be my reference point.

This little balcony it moves slightly and rolls, copying my body’s reactionsand in this it helps me get confused as my gaze focuses on the fixed point of the virtual cinema. The more we focus on a salient area, the greater the feeling of motion sickness (so it makes us feel bad, for example, to read something before looking at a map), but the eye of my peripheral vision is where my virtual feet standthe “balcony” that appears to be fixed on a joint that acts as a fulcrum and can guarantee a certain freedom to react to the vehicle’s movements.

The fact of describing this system as something mechanical that feels like it’s mounted on a large ball bearing with hydraulic piston control should make you understand the goodness of this software’s development, which can really bring the typical feelings of reality. in the virtual world.

Holoride Uses HTC Vive FlowCompact and lightweight VR glasses (200 grams) that connect to the vehicle using Bluetooth for sensor integration. The only cable is the one connected to a very classic power bank to extend the autonomy.

Holoride worked on an SDK for both vehicle localization and integration with the manufacturer’s sensors, which became a turnkey package to be delivered to the B2B world, then content developers creating virtual experiences from entertainment, video games.


After watching a trailer on Netflix where the head controls movements and a button on the pad lets you refocus the image, very simple first game: A ball that fires colored bubbles that explode only when hit with a bullet of the same color.

Here previously the platform (balcony”), also used to create an anchor point in navigation menus, following me in the video gameit moves with the movements of the car, giving the visual sensation equivalent to yawing and rolling, and completely preventing “sickness”.

The third game is the most challenging because frees me from the psychological security of anchoring “on the ground” and it takes me as a robot flying in the clouds and fighting various enemies. Some monoliths float here and there to create reference points and the head has to do a lot more movement as opponents come from more directions and faster… as well as being able to hit me at risk (unlike the previous game where there were no enemies but passive objects).

So I ask the driver to increase the speed., not exceeding the speed limits (it wouldn’t make sense), but making some curves and turns, similar to real life, with drivers who are not as fluid and attentive to passenger comfort. So corners and rounds are starting to become more pronounced in terms of roll, unfortunately still reduced as we are in a more sophisticated car than average (I would like to try it on a bulk car with less noble suspension).

I keep playing, I’ve been in VR for about twenty minutes now and there motion sickness does not show signs of hearing. My test session ends shortly, and I get out of the car with a slight sense of alienation that passes after a few minutes. A chat with the team and the fresh air of a breezy Saturday put me completely on track as I discovered that the Italian debut will be in the first quarter of 2023 and development will continue with new functions and improvements.

Obviously, that won’t be the case for everyone: it depends on how strong your stomach is, how used to VR you are, and a host of other factors, including predisposition. What is certain, however, is that the work done by the development team is truly excellent: as a traveler, reading an article or checking and replying to emails soon starts to give me chills due to my not-so-positive feelings. stomach.. But 20 minutes of experimenting with Holoride’s virtual reality yielded no results. It will mean something, right?


Holoride is an ongoing project: although commercially ready, the launch will also take place in Italy in a few months, the ecosystem will be gradually enriched with services and applications that will also benefit from RIDE, the token launched in November 2021 after years of preparation: blockchain-based An infrastructure that is carbon-negative, scalable, and provides services that will arise around the Holoride platform. This is the first token dedicated to on-the-go VR experiences. This is accompanied by Motorverse, a kind of social experience dedicated to bringing the metaverse into cars.

The first software with the Holoride SDK will be those dedicated to entertainment, education. Play a game and “awareness“translates with awareness, but is drawn more into the realm of relaxation and meditation. For efficiency, we have to wait a bit.: reading and typing from a moving car is not easy, and developers need to find the right balance to enable more complex functions than a simple video job interview; all with a control method that can contain more complex inputs than even simple hint and click.

In any case, for those who already want to try, the system allows you to mirror your smartphone, and with a small application it will not be difficult to blindly type on the touch screen and view the big screen in the viewer.. .

#virtual #reality #moving #car #Holoride #Audi

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